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Senior Marketing Manager

Department: Marketing
Location: New York, NY

Location: Remote (For Non-Local) or Hybrid (Local to NYC area)

Position Summary:

The Strategic Marketing Manager is responsible for supporting the go-to-market strategy of specific product lines, including the product positioning, target customer, and overall sales strategy. This individual also serves as the primary internal and external “product evangelist”. This position develops the strategy for launch planning, go-to-market programs, and sales readiness as well as overall results-focused execution. The role will closely liaise with Product Management Leads who are responsible for directing technical investment and Commercial Team leaders responsible for selling specific offerings. Strategic customer relationships and heavy customer exposure is also a priority.

Position Responsibilities:

  • Understand key assets and differentiators of products in context of industry trends and competitive landscape.
  • Identify and prioritize target market segments, develop positioning, ROI/value statements, and other go to market design aspects.
  • Define buyer personas involved in the purchasing process in order to align marketing strategy.
  • Define product positioning to develop go-to-market strategy and external messaging.
  • Define User personas.
  • Lead and participate in shaping the go-to-market strategy that will deliver customer growth whilst preserving and retaining existing customer base; translate strategy into clear objectives and marketing initiatives.
  • Oversee internal launch, and ensure interdepartmental readiness. Create excitement and focus on critical launches.
  • Define the marketing plan commercial goals, and create the marketing plan in including methods for customer acquisition as well as customer retention.
  • Work with partners within the marketing team to create compelling content and demand generation programs.
  • Develop and implement comprehensive demand generation strategies to drive awareness, interest, and engagement with target audiences.
  • Plan, execute and optimize outbound marketing campaigns across diverse channels like email marketing, social media advertising to search engine marketing to generate leads and opportunities.
  • Identify and develop sales enablement tools including case studies, collateral, slides, articles and other deliverables that improve the velocity of sales and the close rates of the sales team.
  • Develop and maintain strong relationships with internal partners, including Finance, Product Management and Sales.
  • Own and prioritize marketing spend across the assigned portfolio and marketing programs including exhibition prioritization.
  • Ensure marketing program design and execution is aligned with strategic goals.
  • Identify and coordinate opportunities to leverage customer testimonial and case studies.
  • Monitor program status and effectiveness. Identify and drive actions to maximize product success.

Required Qualifications:

  • BS/BA in Marketing or a related discipline.
  • Experience in a marketing management role within healthcare which includes setting sales and marketing strategy of products or services sold.
  • Experience in monitoring commercial success of a newly launched or established product.
  • Experience rationalizing and prioritizing marketing program spend.
  • Strong customer orientation.
  • Strong facilitation skills.
  • Strong program management skills.
  • Excellent oral and written communications.
  • Well organized and disciplined with regards to policy, procedure and standards

Base Salary: $85,000 - $100,000

Nothing in this position description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

About Capital Rx

Capital Rx is a full-service pharmacy benefit manager (PBM) and pharmacy benefit administrator (PBA), advancing our nation’s electronic healthcare infrastructure to improve drug price visibility and patient outcomes. As a Certified B Corp™, Capital Rx is executing its mission through the deployment of JUDI®, the company’s cloud-native enterprise health platform, and a Single-Ledger Model™, which increases visibility and reduces variability in drug prices. JUDI connects every aspect of the pharmacy ecosystem in one efficient, scalable platform, servicing millions of members for Medicare, Medicaid, and commercial plans. Together with its clients, Capital Rx is reimagining the administration of pharmacy benefits and rebuilding trust in healthcare.

Capital Rx values a diverse workplace and celebrates the diversity that each employee brings to the table. We are proud to provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, medical condition, genetic information, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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